SOTA OG

Designing an enterprise analytics platform that helps manufacturers optimize operations and increase daily cash flow through real-time industrial data.

Website

Client

Qream / SOTA

Type

Platform Design

Year

2020

Role

Lead Designer

Deliverables

100+ Platform Screens
Unique Graphics
Key Features Design
User Journey Mapping
Marketing Materials

BACKGROUND

SOTA is an Industrial IoT and AI platform that transforms complex operational data into actionable recommendations for manufacturing companies.

The platform aggregates data from thousands of sensors and production assets, helping operations teams monitor equipment health, identify inefficiencies, and optimize production decisions to maximize daily cash flow.

One deployment of SOTA generated AI-driven recommendations that increased customer cash flow by approximately $25,000 per day.

CHALLENGES

Making technical data understandable

Manufacturing systems expose hundreds of metrics simultaneously. I prioritized visual hierarchy, progressive disclosure, and KPI-focused layouts to reduce cognitive load.

Making technical data understandable

Manufacturing systems expose hundreds of metrics simultaneously. I prioritized visual hierarchy, progressive disclosure, and KPI-focused layouts to reduce cognitive load.

Designing for experts

The primary users were operations professionals who required dense information without sacrificing speed or usability.

Designing for experts

The primary users were operations professionals who required dense information without sacrificing speed or usability.

Connecting operational metrics with business outcomes

Rather than presenting isolated machine data, dashboards emphasized how operational performance affected production efficiency and daily cash flow.

Connecting operational metrics with business outcomes

Rather than presenting isolated machine data, dashboards emphasized how operational performance affected production efficiency and daily cash flow.

DESIGN

Factory Overview Dashboard

Designed an executive dashboard that surfaces the most important operational KPIs, production metrics, AI recommendations, and equipment status in a single view.

Asset Performance Analysis

Created dashboards that allow operations teams to compare equipment performance, identify underperforming assets, and prioritize maintenance opportunities.

Cash Flow Analytics

Designed financial and operational dashboards that connect production performance with cash flow impact, allowing leaders to understand where operational improvements create business value.

Industrial Data Visualizations

Designed dozens of custom charts and visualizations capable of communicating complex manufacturing metrics without overwhelming users.

Interactive Pipeline Map

Collaborated closely with developers to design an interactive real-time pipeline map displaying equipment status and operational events across industrial facilities.

Enterprise Data Tables

Designed an executive dashboard that surfaces the most important operational KPIs, production metrics, AI recommendations, and equipment status in a single view.

IMPACT

Designed the core dashboard experience for an AI-powered industrial optimization platform

Simplified highly technical manufacturing data into actionable interfaces
Helped communicate AI recommendations through intuitive visualizations
Supported investor presentations and product demonstrations
Contributed to a platform capable of generating approximately $25K/day in additional customer cash flow through optimization recommendations

This project taught me how to design for domain experts working with highly complex data. It strengthened my ability to transform dense datasets into interfaces that support fast decision-making while balancing analytical depth with usability.

That's the story behind this project.
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