Enterprise for iPad

Enterprise for iPad is Zonda's mobile companion app, giving homebuilders and land developers instant access to market data, site reports, and project tracking from the field.

Client

Enterprise for iPad

Enterprise for iPad

Type

Product Design

Product Design

Year

2023

2023

Role

Lead Designer

Lead Designer

Deliverables

80 Components
22+ User Flows
100+ App Screens
Brand Identity
160 Report Pages

BACKGROUND

Enterprise for iPad hadn't been meaningfully redesigned since 2013 — over 10 years of visual and interaction debt in a market that had moved on.
Two other pressures made the case for a rebrand impossible to ignore: Enterprise for iPad and Enterprise were sold as a bundle, but their interfaces didn't match (different navigation, different map markers, different everything), creating an inconsistent experience for customers who had to context-switch between them.

And without a shared design system, every new feature was slower and harder to build than it needed to be.

GOAL(S)

Design Goals

  • Align design patterns with Enterprise to close the visual gap between the two products

  • Refresh the app to feel modern and aesthetically current

  • Fix existing minor UI issues along the way

  • Adapt the design to take advantage of current iPad hardware/OS capabilities

Business Goals

  • Reinforce iPad as the go-to mobile solution for fast data access

  • Create scalability and feature parity with Enterprise

  • Strengthen brand consistency across the product line

  • Make future design and development cheaper via a reusable design system

STRATEGY

A connected but distinct design system

Built Enterprise's basic styles as the shared foundation, then created an iPad-specific system on top — so the two stayed visually and structurally connected while respecting the different platforms.

Platform-appropriate interaction design

Informed by Apple's HIG: larger tap targets and bigger text for touch-first, arm's-length use; layouts that used the larger display to surface more content without extra scrolling; support for multiple device orientations (4+ vertical layouts) instead of just one.

Forward-looking technical support

Including dynamic type, adaptive layouts, and a version built to work properly on iPad-on-Mac OS (adding hover states and desktop-style interactions where needed).

Accessibility passes

With roughly 3 iterations focused specifically on contrast and font readability.

A tight collaboration loop with engineering

Every design decision was checked against the dev team, which kept friction low and reuse high (avoiding 2–3 redundant variations of the same component).

Edge-case coverage

Built Enterprise's basic styles as the shared foundation, then created an iPad-specific system on top — so the two stayed visually and structurally connected while respecting the different platforms.

OUTCOMES

The hardest call on this project was sequencing. Enterprise and iPad needed to feel like one product, but iPad's design system had to work as a touch-first, standalone system. Building the shared foundation first, then branching iPad-specific patterns on top of it, meant slower early progress in exchange for far less rework later — a trade I'd make again.

Checking every decision against the dev team as I went, rather than batching feedback at the end, is the habit I'd carry into the next project unchanged. It's the reason the rebrand shipped 4 weeks early instead of getting stuck in a late-stage rebuild.

If I did it again, I'd push harder on the accessibility pass earlier in the process instead of iterating on it three separate times — the contrast and readability issues were catchable in the first design system pass, not after components were already in use.

iPad Design System

80 reusable components shipped across 22+ redesigned interface sections — a system built once, reused everywhere.

iPad Design System

80 reusable components shipped across 22+ redesigned interface sections — a system built once, reused everywhere.

2x Feature Build Speed

for design and engineering, measured against the pre-redesign baseline.

2x Feature Build Speed

for design and engineering, measured against the pre-redesign baseline.

Accelerated Release

4 weeks reduction by deliberately sequencing scope — deferring map rework, shipping branding last.

Accelerated Release

4 weeks reduction by deliberately sequencing scope — deferring map rework, shipping branding last.

That's the story behind this project.
Curious what else I've worked on?

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