Enterprise iPad
A decade-old enterprise platform rebuilt for scale: 80 reusable components, 2× faster feature delivery, and a release shipped 4 weeks early.
Strategy
Enterprise
Role
Lead Product Designer
Timeline
6 months
team
7 Enginners, 1 PM, me
platform
iPad OS
The Real Problem
Enterprise for iPad hadn't been meaningfully redesigned since 2013 — over 10 years of visual and interaction debt in a market that had moved on.
Two other pressures made the case for a rebrand impossible to ignore: Enterprise for iPad and Enterprise were sold as a bundle, but their interfaces didn't match (different navigation, different map markers, different everything), creating an inconsistent experience for customers who had to context-switch between them.
And without a shared design system, every new feature was slower and harder to build than it needed to be.
Established Goals
Design Goals
Align design patterns with Enterprise to close the visual gap between the two products
Refresh the app to feel modern and aesthetically current
Fix existing minor UI issues along the way
Adapt the design to take advantage of current iPad hardware/OS capabilities
Business Goals
Reinforce iPad as the go-to mobile solution for fast data access
Create scalability and feature parity with Enterprise
Strengthen brand consistency across the product line
Make future design and development cheaper via a reusable design system
Design Stratregy
A connected but distinct design system
Built Enterprise's basic styles as the shared foundation, then created an iPad-specific system on top — so the two stayed visually and structurally connected while respecting the different platforms.Platform-appropriate interaction design
Informed by Apple's HIG: larger tap targets and bigger text for touch-first, arm's-length use; layouts that used the larger display to surface more content without extra scrolling; support for multiple device orientations (4+ vertical layouts) instead of just one.Forward-looking technical support
Including dynamic type, adaptive layouts, and a version built to work properly on iPad-on-Mac OS (adding hover states and desktop-style interactions where needed).Accessibility passes
With roughly 3 iterations focused specifically on contrast and font readability.A tight collaboration loop with engineering
Every design decision was checked against the dev team, which kept friction low and reuse high (avoiding 2–3 redundant variations of the same component).Edge-case coverage
Designed beyond the happy path, accounting for empty, loading and error states, responsive/orientation changes, and less common interaction scenarios.
What Changed
Reflections
The hardest call on this project was sequencing. Enterprise and iPad needed to feel like one product, but iPad's design system had to work as a touch-first, standalone system. Building the shared foundation first, then branching iPad-specific patterns on top of it, meant slower early progress in exchange for far less rework later — a trade I'd make again.
Checking every decision against the dev team as I went, rather than batching feedback at the end, is the habit I'd carry into the next project unchanged. It's the reason the rebrand shipped 4 weeks early instead of getting stuck in a late-stage rebuild.
If I did it again, I'd push harder on the accessibility pass earlier in the process instead of iterating on it three separate times — the contrast and readability issues were catchable in the first design system pass, not after components were already in use.
Results
80 Reusable components
Built into the new iPad design system
22+ Interface areas redesigned
Across a 10-year-old enterprise product
2x Feature Build Speed
for design and engineering, measured against the pre-redesign baseline.
4 weeks earlier Rebrand release
Enabled by the new system + phased delivery
8/9 positive feedback
Most interviewed internal customers were satisfied with the redesign